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Ingredients of a Search Engine Friendly Site |
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We live in a day and age where people use search engines on a daily basis to find information, products or services. Web site owners who offer these things want to be found in the number 1 spot for a particular keyword phrase or at least on the first page of results. In order to obtain these prized positions, the engines have to make the decision that your site deserves that prestigious place. As web site owners or those who are responsible for the overall success of a site, how do we help the search engines come to this conclusion? While there may be many pieces of the puzzle to accomplish this, one of the foundational things that can be done is to make sure your site is "search engine friendly". |
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Best SEO Contests and Ratings |
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I'm always amazed which SEO (define)/SEM (define) firms win contests or receive the highest ratings. I often get clients from these so-called best SEO firms, and I'm appalled at their best practice methodologies. Doorway pages, hidden links, cloaking...you name it, and I've probably seen it. I ask clients and prospects why they selected a particular SEO/SEM firm and why they didn't question some of the methodologies. Many people are genuinely ignorant of SEO best practices. Some know of best practices but fell for a salesperson's or account rep's explanation. And many people blindly believe awards, ratings, and memberships as proof the SEO firm follow best practices -- the inspiration for this week's column. |
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Search Engine Friendly or Search Friendly? |
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Search Engine Friendly or Search Friendly? A search-friendly Web site isn't only about being Google-friendly. Sounds a bit astonishing coming from a search engine marketer, doesn't it? Search friendliness isn't only about Google, Yahoo, MSN Search, Teoma, or any other crawler-based search engine or human-based directory. Search friendliness is first and foremost about site visitors. Having a search-friendly site is far more important than having a search-engine-friendly site. Ad Agency Issues With SEM Firms I have to credit my colleague Dana Todd of SiteLab for setting the wheels in motion. In her presentation at the Search Engine Strategies conferences, Todd points out one of the biggest complaints ad agencies have about search engine marketing (SEM) firms is, "SEMs want to make Web sites ugly." |
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Meta Tag Myths For Beginning Webmasters |
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Most beginning webmasters make a handful of critical mistakes when optimizing their websites for search engine optimization. One of the biggest mistakes they make is utilizing meta tags incorrectly. Here are the nine biggest mistakes to avoid when utilizing meta tags for your website. |
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10 Reasons Why I Don't Blog About SEO |
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10 Reasons Why I Don´t Blog About SEO - I´m afraid my experience in splog creation would affect the quality of my content.
- I would never stay on one topic. If I were to do an SEO blog, I would end up talking about topics like:
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